White Papers

The ability to share detailed information about products or concepts is important. This information does not simply mean talking about the unique selling points of the product, it is explaining the ways in which the product can address issues can directly impact the customer. A white paper is a great tool to convey concepts that are important to understanding the solutions offered.

There are times when expressing a concept is just as important as highlighting a product or solution. Ensuring that the proper concepts, vocabulary, and information is known by all parties involved is the first step toward understanding. This step then leads to having thoughtful and productive discussions. While this might seem basic to some, it is often overlooked. Having a working knowledge of the concepts is vital to understanding. With open digital signal processing platforms explaining concepts and capabilities becomes more important. It can be overwhelming to start with a blank design when trying to develop a solution.

This definition process includes defining the building blocks of a solution. Simply saying place in an automixer and then adding ambient noise compensation to its output conveys the idea succinctly to people familiar with the product. Using that same term with someone who does not understand what those two processing concepts are simply results in more confusion and frustration. Stating the concepts in a way that people understand them helps alleviate fear. Omitting features that are not needed for the specific use case being discussed reduces confusion and the chances of someone being overwhelmed.

Whitepapers expand on the idea by providing the information and background needed to understand pertinent concepts. These papers build on basic knowledge to facilitate the understanding of more complex ideas. Writing these papers can seem daunting, but Advisist has years of experience writing them for both marketing purposes as well as general education. Papers can either be attributed to one of the Advisist team members or ghost written for a company, never to be spoken of again.

Technical Briefs

Advisist’s team has been explaining technology for years. These briefs explain how a new product or technology can solve problems while accelerating the adoption cycle. Technical briefs allow for the communication of concepts in simple terms. They often can be considered case studies as well. They highlight the way certain technologies can be brought to bear to solve a specific problem.

They are typically aimed at one specific technology, and at how that technology is applied. The ability to communicate these ideas simply is a skill that has been honed over years by the experienced Advisist team. We have worked for marketing departments ranging from small start-up integrators to multinational corporations. Through those experiences, Bradford has developed writing styles to express concepts simply and effectively. Technical briefs can be a one-page application note, or they can be entire concepts almost being a white paper. The main difference being that a technical brief will include specific brand information to highlight the capabilities of those brands. In the case of an integrator or distributor, this process will highlight the skills of the integrator. It is a step between an advertorial and a white paper it is a useful tool in the process of positioning oneself as a subject matter expert.

Staff Extension

Given the changes in the world, staffing has become a challenge.  Often there is too much to do and not enough time in which to do it. Advisist is ready to lend a hand when needed; whether for two hours or two months.  We can serve as a short-term labor enhancement, allowing you to accomplish more in less time.

We are here for you when there is too much to do and not enough time in which to do it. Advisist can serve as a short-term labor enhancement, allowing you to accomplish more in less time without the process of hiring new people for a brief time.  

There are often instances where deadlines are looming, and more people are needed to get a task done. These occasions could be caused by the illness of a team member, a change in design, or any number of unforeseen circumstances. A solution to this challenge is the use of staff extension or staff augmentation. Hiring Advisist as a temporary addition to your staff provides the ability to achieve your goals as well as contain operating costs. Your company does not need to go through the time-consuming hiring process or the accounting task of tracking costs of individual independent contractors. Advisist works under your company’s direction, and within your standards and practices by providing our labor and knowledge. 

Media Reviews

Evaluating new and existing products can be a time-consuming process. Drawing on years of experience the Advisist Group can assist in this process and help increase your bandwidth. We move reviews from subjective to empirical as quickly as possible. Our experience as product managers for Pro AV manufacturers helps with these types of product evaluations.

The review of a product can be anything from looking at it as a general review or analyzing the suitability for its particular use. These processes while very much related are slightly different. The ability to tailor their review or evaluation to your needs allows us to provide the information you need. Reviewing a product is not simply opening the box and reading the specifications. It’s testing and using the product to make certain it is practical and functional.

There are many things these types of product reviews uncover, such as:

  1. How difficult is it to mount within an equipment rack?
  2. How difficult is it to carry?
  3. What is required to configure the device?

This type of documentation isn’t typically found in the spec sheet. Evaluations can deliver information in multiple ways – it can be a simple 200-word review, or it can be an entire unboxing and use video to highlight some of the successes and challenges of the product. Just as every product is different, we handle every evaluation as its own unique situation.

Media reviews that Advisist write may have a byline of the author, however, the business relationship between the companies may need to be disclosed. This approach is to follow Federal Trade Commission guidance. The reviews will be fair and honest, while being aware of the relationship between sponsors and media. Advisist does offer Advertorials as well as private Product Evaluations.

The Ideation Process is Powerful

The word ideation is a buzzword. At times though it is still the correct word to use. Advisist has just launched and as can be expected there are some startup pains. They are not growing pains, as we haven’t grown yet. These are small problems I did not expect to encounter. An example is trying to keep calendars synchronized so that one does not book two activities for the same time.

Previously I managed this challenge by having two mobile devices, one personal and one business. Each device’s calendar was synchronized to the appropriate scheduling tool. That didn’t work for my new situation. I was still having the challenge of which calendar was active in the calendar application. Was it the iCloud based one or the Office 365 one? If it was the Office 365 one, was it Advisist or AVNation? I knew that there had to be a better way. Off to DuckDuckGo.com I went.

After some searching, the results were not looking promising. I could find many people who were having the same issue:

It was not looking promising. I paused and thought. Then I thought about the Ideation services we offer. I had defined, “experience to be created” by saying I wanted to synchronize calendars so that AVNation, Personal, and Advisist events show up in all three calendars. As I thought about it I added, do not confuse the meeting organizer by forwarding the invite. Now that it was clearly defined, I just had to figure out how.

The next portion was defining the process to make this happen. Some call this “process ideation.” I was not trying to figure out the “how” of what was going to be done. I was determining the steps or the flow of what needed to be done. I started with a basic list of:

  1. Create new event on Calendar X
  2. Inform calendars Y and Z that there is a new event

Well that is easy, but that isn’t synchronizing. It got a lot more complex as I thought about it.

  1. Create new event on calendar X
  2. Inform calendars Y and Z to create new event
  3. Create new event on calendar Y
  4. Inform calendars X and Z – well that is a loop

An indicator was need to prevent the calendar from creating a mirrored event. That would be a really fun feedback loop. Should probably make it unique per event.

A basic flow diagram to show the steps of event mirroring
Click to Embiggen

This was the part of the process ideation. I had documented processes for creating an event on multiple calendars. I had not defined the code or tools to be used. I then thought about the important word of synchronization. Calendar X must not only tell calendars Y and Z that there is a new event, it also needs to inform the other calendars if it is changed or deleted. I won’t go through all the steps I went through. The flow chart ended up a little more complex than expected. However based on the process I thought it would solve the issue and synchronize calendars.

The next step was to take the idea and create it in reality. Determining the way to accomplish and support the defined processes was easier than opening up a search engine and looking for the solution as could be seen by the previous results. I studied various off the shelf solutions that had the ability to perform the processes I outlined. I might not have known how they performed the task, I just knew that they could perform the tasks need to complete the processes needed. I was able to determine that Microsoft PowerAutomate Flows, part of Office 365, could perform the tasks I needed. There was one limiting factor, I needed to change the calendering service for one of my accounts to make items synchronize effectively. However after that I was able to configure the system to work with all my e-mails and calendar accounts.

A little more complex:
Click to Embiggen

Now comes the question everyone has: Why should I care? The point of this post is to show you that through Advisist’s experience and approach we are able to provide solutions that others have not been able to create.

Advisist Holiday Happenings 2020Thank you for reading. Now if you will excuse me, I have some calendars to synch

PS Have you signed up for our 2020 Holiday List?

Hello World!

“Friends seen and unseen I greet you with the holy word Peace” – Prophet Omega

As a tip of the hat to the Apollo 13 team, I have decided to launch my newest Endeavour. today, Friday, November 13, 2020 at 13:13 Eastern Standard Time. I was told on July 27 that the project I was working on at Universal Creative would be ending. Given the current state of the world, I was saddened and scared. I turned to the great philosopher Dr. Seuss, who soothes the world by writing, “Don’t cry because it’s over. Smile because it happened.” Now it is time to look to the future while still smiling.

I have been fortunate to receive great support from people within the Theme Park and Audio Video industries. Due to COVID, I am far from the only one who has been looking for employment. There is no such thing as a good time to be unemployed but during a pandemic is an even more extraordinary time to be looking for work.

One cannot have comedy without tragedy, King Kong without Ann Darrow (played by Fay Wray), or sadness without happiness. We are changing from the sad part of an indefinite pause to the happy part of the unwritten future. Each of us decides what we will do next. Yes, the Pandemic changes many things, but how it changes us hasn’t been written. We influence our own future, keeping in mind that in doing so we also influence the future of others.

Three years ago, when I was laid off from Harman, I considered starting my own consulting firm, however the selection of opportunities available at the time lead me to put that idea on hold. Again, given the current state of the world, I have no reason (read that as excuse) to not take the leap. Is it a great time to make this decision? I am not sure; I don’t think anyone can know what is coming.

Yes, I am concerned, nervous, and scared right now, but I am taking the leap and I am doing something about it. Today I launch “ADVISIST”.

In the past three-plus decades of working in professional audio, video, and lighting I have had many roles. I have been a student, a teacher, an operator, a technical manager, a specifier, a designer, a fabricator, and an installer. I have performed these roles in various guises. I have worked for integration firms, I have worked for manufacturers, and now I have worked as a technical manager. This history is what I am drawing on as our company moves forward. As they say, no man is an island and behind every great man stands a woman pushing him forward. Yes, my wife Jennifer has been doing that for this project.

Advisist will not be a typical firm. The way we work has evolved as have world conditions. The “gig” economy and temporary staffing have proven that sometimes all that is needed is help for the short term, which is perfectly reasonable. The goal is long-term relationships that are beneficial to both parties while not saddling either with unneeded expenses.

There are five main beliefs that are guiding the new company. These are not the mission statement; those things are hard to write. The five main guiding principles are:

  • People Over Profit
  • Do What Is Right
  • Open Communication
  • Support People and Companies We Know
  • We Reserve the Right to Refuse Service to Anyone

I have gotten this far in life and my career by preparing as best I can, then showing up and seeing what happens. Yes, there is the Hitchhiker’s Guide to the Galaxy infamous quote of, “Don’t Panic.” It is good advice, but I do feel that embracing the fear and doing something anyway is the better way to live. No one’s future is certain. All anyone can do is prepare as best they can, show up, and see what happens.

Elbert Hubbard wrote, “Do not take life too seriously. You will never get out of it alive.”
It was made famous by Bugs Bunny in 1960’s cartoon Rabbit’s Feat. Pretty good advice.

Peace and good health to all, always.

Bradford Benn
November 13, 2020 13:13 EST

Facility Impact

Audio, Video, and Control systems are not completely independent, they need to interact with many things. No only do these systems need to work with the major systems in the building, such as telephone, building management, and Internet. The systems must interact and work within the facility itself. The impacts to the building can range from the basic of needing an outlet put in for a video display to needing additional footings to hold the weight of a large video wall.

The Advisist team offers review services to not only check the common items of AV systems but can expand into the Architectural and Engineering Program. Their experience with bringing concepts to life provides an invaluable level of reference when examining the facility, the needs of the AV System, and how the two interact. The evaluations are not simply will this device fit here, there are the other items to be considered such as how much cooling is needed or the amount of power required.

Acceptance Testing

Making sure a project meets or exceeds the scope of work and performance specifications is a critical point in a project. Acceptance testing provides an empirical verification that a system is performing properly, typically it also includes the testing of communication and interaction with other systems. It is an important benchmark for all parties collaborating on the project including the integrator, consultants, end-user and occasionally manufacturers.

The process of an acceptance test applies to many project stages. The testing can be done as part of the fabrication stage to verify proper performance and functionality before the project is delivered to the site. Verifying that the products are connected, and function properly goes beyond just turning on a signal and seeing if it is output by the amplifier. The process needs to verify that the configuration of the system is as expected. If there is a paging portion of the system, the ability for the page to be properly routed and made is important. Checking that digital signal processing outputs are routed to the correct amplifier channels is important to prevent damaging loudspeakers. Doing this testing before the system equipment arrives on the job site often saves both cost and time.

When there are defined performance requirements such as achieving a specific sound pressure level or frequency range at a listener’s position, verification requires proper tools, instrumentation, and processes. Verification goes beyond just audio performance, it includes such things as verifying video output color, brightness, and cabling performance. The performance specifications may also contain specifications about how the system should interact and react with various controllers. These interactions can range from playing prerecorded messages to being properly synchronized with the video content in the space.

Acceptance testing also includes things beyond performance and operation, acceptance testing also needs to include functional and fabrication acceptance. This type of testing is different than performance verification. It typically happens at the end of fabrication or installation. We have found through our experience, that waiting until these milestones occur can be risky. If the same mistake has been made multiple times in a large system, it takes much longer to fix than a small mistake being made once in an evaluation system. This process often includes things like stress testing, and confirmation that the system is built and installed correctly, as well as verification that the control interfaces are functioning properly. It also includes physical items, such as are cables labeled properly, is the equipment installed correctly, and is the documentation correct.

Advisist provides a fresh set of eyes as an independent party for these types of services. For the integrator it allows a third party to review the system before the client does, providing time to make any necessary adjustments. For the end user it allows for someone with more experience in the AV field to impartially evaluate the system. For manufacturers, it allows for a party to verify that the equipment is being used properly as well as properly integrated into the system.

Education & Training

There is the expression that one can never be a prophet in their own land. Roughly translated that means one can tell coworkers how to do something it will be ignored, but if an outside person tells them, it will be retained. Staying up to date on the latest technologies is a challenge, and training staff is essential.  

Leave the training to our professional team at Advisist. We can help educate and share the knowledge through their experiences. Bradford’s experience as a trainer for Harman Professional, as well as his work with synergetic audio concepts or SynAudCon makes him an invaluable resource. A transfer of knowledge is a skill honed over many years. We offer custom trainings can be developed to meet specific needs and can cover any topic. 

These trainings can also be based on the systems that are being installed. One of the requirements that is often overlooked is training the final operator or end user of the system installed. As an independent party, we know how critical this step can be, and can review the project to determine what information needs to be conveyed for training purposes. Whether it’s your staff, or your clients, Advisist can tailor a training program to meet your needs.

Application Evaluation

Products are designed to solve a particular challenge for customers. Quite often the product can do more than the original intent. A great example of this situation is Kutol Products’ most successful product – a wallpaper cleaner designed to safely remove soot. Its more successful use, and more well-known, is Play-Doh. (The Accidental Invention of Play-Doh – Smithsonian Magazine). Those unintended uses can be more successful than the original intent.

This evaluation process can begin with the manufacturer on the product side, or on the application side with the integrator, or anywhere in between. The evaluation is not just theoretical, it is based on real world experience. If needed the product in question will be tested by Advisist to verify the application objectives can be met successfully. Application objectives don’t just apply for the hardware involved, but also the software or user interface. The usability of the software is also evaluated. The proper software and interface can have huge implications as the iPod showed. The ability to store and play compressed audio files was not unique to Apple. The user experience, more importantly the ease of it, made the iPod a success. This same impact happens with equipment like digital signal processors and how the human machine interface (HMI) functions. A seamless software experience is as an important part of the experience for users, as is the technology used. The ability for the software interface to change the adoption process of equipment cannot be overstated. Advisist believes that some products can be considered for alternative uses. For example, people in corporate environments often think digital signage for uses outside of meeting rooms. Placing a digital signage player in a meeting space can allow for easily showing marketing content during a meeting. Triggering the content from a touch screen or control screen makes the process more reproducible.

These are just some examples of examining the use of products. Please reach out for more information.