The ability to share detailed information about products or concepts is important. This information does not simply mean talking about the unique selling points of the product, it is explaining the ways in which the product can address issues can directly impact the customer. A white paper is a great tool to convey concepts that are important to understanding the solutions offered.
There are times when expressing a concept is just as important as highlighting a product or solution. Ensuring that the proper concepts, vocabulary, and information is known by all parties involved is the first step toward understanding. This step then leads to having thoughtful and productive discussions. While this might seem basic to some, it is often overlooked. Having a working knowledge of the concepts is vital to understanding. With open digital signal processing platforms explaining concepts and capabilities becomes more important. It can be overwhelming to start with a blank design when trying to develop a solution.
This definition process includes defining the building blocks of a solution. Simply saying place in an automixer and then adding ambient noise compensation to its output conveys the idea succinctly to people familiar with the product. Using that same term with someone who does not understand what those two processing concepts are simply results in more confusion and frustration. Stating the concepts in a way that people understand them helps alleviate fear. Omitting features that are not needed for the specific use case being discussed reduces confusion and the chances of someone being overwhelmed.
Whitepapers expand on the idea by providing the information and background needed to understand pertinent concepts. These papers build on basic knowledge to facilitate the understanding of more complex ideas. Writing these papers can seem daunting, but Advisist has years of experience writing them for both marketing purposes as well as general education. Papers can either be attributed to one of the Advisist team members or ghost written for a company, never to be spoken of again.