Advisist’s team has been explaining technology for years. These briefs explain how a new product or technology can solve problems while accelerating the adoption cycle. Technical briefs allow for the communication of concepts in simple terms. They often can be considered case studies as well. They highlight the way certain technologies can be brought to bear to solve a specific problem.
They are typically aimed at one specific technology, and at how that technology is applied. The ability to communicate these ideas simply is a skill that has been honed over years by the experienced Advisist team. We have worked for marketing departments ranging from small start-up integrators to multinational corporations. Through those experiences, Bradford has developed writing styles to express concepts simply and effectively. Technical briefs can be a one-page application note, or they can be entire concepts almost being a white paper. The main difference being that a technical brief will include specific brand information to highlight the capabilities of those brands. In the case of an integrator or distributor, this process will highlight the skills of the integrator. It is a step between an advertorial and a white paper it is a useful tool in the process of positioning oneself as a subject matter expert.