Media Reviews

Evaluating new and existing products can be a time-consuming process. Drawing on years of experience the Advisist Group can assist in this process and help increase your bandwidth. We move reviews from subjective to empirical as quickly as possible. Our experience as product managers for Pro AV manufacturers helps with these types of product evaluations.  

The review of a product can be anything from looking at it as a general review or analyzing the suitability for its particular use. These processes while very much related are slightly different. The ability to tailor their review or evaluation to your needs allows us to provide the information you need. Reviewing a product is not simply opening the box and reading the specifications. It’s testing and using the product to make certain it is practical and functional. 

There are many things these types of product reviews uncover, such as:  

  1. How difficult is it to mount within an equipment rack?
  2. How difficult is it to carry?
  3. What is required to configure the device? 

This type of documentation isn’t typically found in the spec sheet. Evaluations can deliver information in multiple ways – it can be a simple 200-word review, or it can be an entire unboxing and use video to highlight some of the successes and challenges of the product. Just as every product is different, we handle every evaluation as its own unique situation. 

Media reviews that Advisist write may have a byline of the author, however, the business relationship between the companies may need to be disclosed. This approach is to follow Federal Trade Commission guidance. The reviews will be fair and honest, while being aware of the relationship between sponsors and media. Advisist does offer Advertorials as well as private Product Evaluations.

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