Content Creation
The Advisist Group offers many writing services, beyond advetorial services. We have years of experience writing multiple pieces in multiple styles. The team has written press releases, thought or opinion articles, analysis pieces, white paper, product reviews, application notes, operations manuals, news content and many more. These services are detailed under their own pages.
As this content is created it can be aimed toward various personas, technical managers to end users. Often time simply having someone look over an operations procedure being prepared for an end user can quickly find items that the original writers may have assumed or overlooked in the process. Having both technical and editorial writers in the group provides a unique perspective when reviewing and writing the content. It can be evaluated for the audience and checked for accuracy and for style at the same time.
The team also is aware that content creation is not just for written media. The ability to product content for multiple formats with the same information for consistency can be powerful. In a written document it can be hard to illustrate concepts without many words which can be confusing. Creating a video version that shows the process via video can often help the process. At the same time, being aware that online pieces versus printed pieces have different requirements in terms of length and supporting items can be critical.
There is a gap as a previous employer limited Bradford’s public work.
- Words Matter – System Contractor News July 29,2019
- Loose Lips Sink Ships (Systems Contractor News) August 24, 2018
- The Secret to Managing Client Expectations – (Systems Contractor News) January 30, 2018
- Net Neutrality – Why Do I Care? Why Should You? (AV Network) December 27, 2017
- Insights From InfoComm India (AV Network) October 06, 2017
- Consider Every Angle – (Systems Contractor News) October 07, 2010
- Links to searches
The AV Industry is a melding of art, science, and business. It is not always obvious how these elements work together. There is an industry saying, “if you have a discussion with three technical people, you will end up with five answers or opinions.” Some of these opinions are based on experience, some are personal feelings, and some are just instinct. In creating commentary Advisist can distill these complex ideas down to manageable thoughts. The creation of a coherent comparison of contrasting ideas is an effective way to provide insight.
Commentaries are often pieces written to allow the reader to form their own opinions. These documents can also be crafted to express the preferred opinion or the writer’s opinion as well. The process is not just sitting down and having a stream of thought, the Advisist team works together to provide a compelling story while also crafting a reasonable conclusion or opinion. Below are some examples of commentaries written by Bradford Benn for AVNation.
- Be the Helper Mr. Rogers Believes You Are – AVNation.tv March 17, 2020
- Harassment Sucks – AVNation.tv November 2, 2017
A challenge many manufacturers or distributors face is telling customers about their products beyond the specification or cut sheet. One-way manufacturers can tackle this problem is with a compelling advertorial written for industry publications or catalogs. One often gains more product understanding from an advertorial as it provides elements far beyond spec or cut sheet descriptions.
As products come to market with unique sales propositions (USPs), tailoring the message of the USP can become quite a challenge. It’s often not black and white to customers as to the solutions the product or service provides. An advertorial offers a lengthier message and positioning statement to highlight these solutions, takes a deeper look into a products characteristics, and offers a deeper knowledge.
Advisist is skilled at outlining a system or customer challenge and how specific hardware or software products from a manufacturer can solve the problem. We outline use cases and applications where products excel, making the customer’s life easier.
The goal of the advertoial needs to be defined upfront in order to outline the targeted audience reaction. The goal could be a call to action asking a potential customer to provide contact information to download additional information, submit a contact request form, or put them in touch with a dealer in their area. Whatever the goal, Advisist can create an advertorial that helps convert leads, build brand awareness, and promote products for your company. The examples below show advertorials written when Bradford, our founder, was working for Harman Professional.
Example
- All Aboard! HARMAN Advanced Audio Transforms Today’s Cruise Ship Experience – July 15, 2016
- Take Me Out to the Stadium – August 25, 2016
- Not Your Parents’ Theme Park – August 29, 2016
- Tech Talks: The Role of “Invisible AVL” at Theme Parks – October 5, 2016
- Tech Talks: Leveraging the Network at Themed Attractions – October 10, 2016
- How to Manage AVL Systems, Part One: Troubleshooting and Prevention – September 5, 2017
- How to Manage AVL Systems, Part Two: Tools and Methods – September 13, 2017
Note: Bradford was employed by a company with strict non-disclosure rules from March 2018 through November 2020. He reduced his writing for that period of time at their request.
White Papers
The ability to share detailed information about products or concepts is important. This information does not simply mean talking about the unique selling points of the product, it is explaining the ways in which the product can address issues can directly impact the customer. A white paper is a great tool to convey concepts that are important to understanding the solutions offered.
Technical Briefs
Advisist’s team has been explaining technology for years. These briefs explain how a new product or technology can solve problems while accelerating the adoption cycle.
Media Reviews
Yes, we can write reviews as unbiased experienced experts for the media. More details are coming soon.