The ability to share detailed information about products or concepts is important. This information does not simply mean talking about the unique selling points of the product, it is explaining the ways in which the product can address issues can directly impact the customer. A white paper is a great tool to convey concepts that are important to understanding the solutions offered.
There are times when expressing a concept is just as important as highlighting a product or solution. Ensuring that the proper concepts, vocabulary, and information is known by all parties involved is the first step toward understanding. This step then leads to having thoughtful and productive discussions. While this might seem basic to some, it is often overlooked. Having a working knowledge of the concepts is vital to understanding. With open digital signal processing platforms explaining concepts and capabilities becomes more important. It can be overwhelming to start with a blank design when trying to develop a solution.
This definition process includes defining the building blocks of a solution. Simply saying place in an automixer and then adding ambient noise compensation to its output conveys the idea succinctly to people familiar with the product. Using that same term with someone who does not understand what those two processing concepts are simply results in more confusion and frustration. Stating the concepts in a way that people understand them helps alleviate fear. Omitting features that are not needed for the specific use case being discussed reduces confusion and the chances of someone being overwhelmed.
Whitepapers expand on the idea by providing the information and background needed to understand pertinent concepts. These papers build on basic knowledge to facilitate the understanding of more complex ideas. Writing these papers can seem daunting, but Advisist has years of experience writing them for both marketing purposes as well as general education. Papers can either be attributed to one of the Advisist team members or ghost written for a company, never to be spoken of again.
Given the changes in the world, staffing has become a challenge. Often there is too much to do and not enough time in which to do it. Advisist is ready to lend a hand when needed; whether for two hours or two months. We can serve as a short-term labor enhancement, allowing you to accomplish more in less time.
We are here for you when there is too much to do and not enough time in which to do it. Advisist can serve as a short-term labor enhancement, allowing you to accomplish more in less time without the process of hiring new people for a brief time.
There are often instances where deadlines are looming, and more people are needed to get a task done. These occasions could be caused by the illness of a team member, a change in design, or any number of unforeseen circumstances. A solution to this challenge is the use of staff extension or staff augmentation. Hiring Advisist as a temporary addition to your staff provides the ability to achieve your goals as well as contain operating costs. Your company does not need to go through the time-consuming hiring process or the accounting task of tracking costs of individual independent contractors. Advisist works under your company’s direction, and within your standards and practices by providing our labor and knowledge.
A challenge many manufacturers or distributors face is telling customers about their products beyond the specification or cut sheet. One-way manufacturers can tackle this problem is with a compelling advertorial written for industry publications or catalogs. One often gains more product understanding from an advertorial as it provides elements far beyond spec or cut sheet descriptions.
As products come to market with unique sales propositions (USPs), tailoring the message of the USP can become quite a challenge. It’s often not black and white to customers as to the solutions the product or service provides. An advertorial offers a lengthier message and positioning statement to highlight these solutions, takes a deeper look into a products characteristics, and offers a deeper knowledge.
Advisist is skilled at outlining a system or customer challenge and how specific hardware or software products from a manufacturer can solve the problem. We outline use cases and applications where products excel, making the customer’s life easier.
The goal of the advertoial needs to be defined upfront in order to outline the targeted audience reaction. The goal could be a call to action asking a potential customer to provide contact information to download additional information, submit a contact request form, or put them in touch with a dealer in their area. Whatever the goal, Advisist can create an advertorial that helps convert leads, build brand awareness, and promote products for your company. The examples below show advertorials written when Bradford, our founder, was working for Harman Professional.
Note: Bradford was employed by a company with strict non-disclosure rules from March 2018 through November 2020. He reduced his writing for that period of time at their request.
The AV Industry is a melding of art, science, and business. It is not always obvious how these elements work together. There is an industry saying, “if you have a discussion with three technical people, you will end up with five answers or opinions.” Some of these opinions are based on experience, some are personal feelings, and some are just instinct. In creating commentary Advisist can distill these complex ideas down to manageable thoughts. The creation of a coherent comparison of contrasting ideas is an effective way to provide insight.
Commentaries are often pieces written to allow the reader to form their own opinions. These documents can also be crafted to express the preferred opinion or the writer’s opinion as well. The process is not just sitting down and having a stream of thought, the Advisist team works together to provide a compelling story while also crafting a reasonable conclusion or opinion. Below are some examples of commentaries written by Bradford Benn for AVNation. Contact us if you’d like to create content for you.
Products are designed to solve a particular challenge for customers. Quite often the product can do more than the original intent. A great example of this situation is Kutol Products’ most successful product – a wallpaper cleaner designed to safely remove soot. Its more successful use, and more well-known, is Play-Doh. (The Accidental Invention of Play-Doh – Smithsonian Magazine). Those unintended uses can be more successful than the original intent.
This evaluation process can begin with the manufacturer on the product side, or on the application side with the integrator, or anywhere in between. The evaluation is not just theoretical, it is based on real world experience. If needed the product in question will be tested by Advisist to verify the application objectives can be met successfully. Application objectives don’t just apply for the hardware involved, but also the software or user interface. The usability of the software is also evaluated. The proper software and interface can have huge implications as the iPod showed. The ability to store and play compressed audio files was not unique to Apple. The user experience, more importantly the ease of it, made the iPod a success. This same impact happens with equipment like digital signal processors and how the human machine interface (HMI) functions. A seamless software experience is as an important part of the experience for users, as is the technology used. The ability for the software interface to change the adoption process of equipment cannot be overstated. Advisist believes that some products can be considered for alternative uses. For example, people in corporate environments often think digital signage for uses outside of meeting rooms. Placing a digital signage player in a meeting space can allow for easily showing marketing content during a meeting. Triggering the content from a touch screen or control screen makes the process more reproducible.
These are just some examples of examining the use of products. Please reach out for more information.