1986 Microsoft goes public
The ability to share detailed information about products or concepts is important. This information does not simply mean talking about the unique selling points of the product, it is explaining the ways in which the product can address issues can directly impact the customer. A white paper is a great tool to convey concepts that are important to understanding the solutions offered.
There are times when expressing a concept is just as important as highlighting a product or solution. Ensuring that the proper concepts, vocabulary, and information is known by all parties involved is the first step toward understanding. This step then leads to having thoughtful and productive discussions. While this might seem basic to some, it is often overlooked. Having a working knowledge of the concepts is vital to understanding. With open digital signal processing platforms explaining concepts and capabilities becomes more important. It can be overwhelming to start with a blank design when trying to develop a solution.
This definition process includes defining the building blocks of a solution. Simply saying place in an automixer and then adding ambient noise compensation to its output conveys the idea succinctly to people familiar with the product. Using that same term with someone who does not understand what those two processing concepts are simply results in more confusion and frustration. Stating the concepts in a way that people understand them helps alleviate fear. Omitting features that are not needed for the specific use case being discussed reduces confusion and the chances of someone being overwhelmed.
Whitepapers expand on the idea by providing the information and background needed to understand pertinent concepts. These papers build on basic knowledge to facilitate the understanding of more complex ideas. Writing these papers can seem daunting, but Advisist has years of experience writing them for both marketing purposes as well as general education. Papers can either be attributed to one of the Advisist team members or ghost written for a company, never to be spoken of again.
Advisist’s team has been explaining technology for years. These briefs explain how a new product or technology can solve problems while accelerating the adoption cycle. Technical briefs allow for the communication of concepts in simple terms. They often can be considered case studies as well. They highlight the way certain technologies can be brought to bear to solve a specific problem.
They are typically aimed at one specific technology, and at how that technology is applied. The ability to communicate these ideas simply is a skill that has been honed over years by the experienced Advisist team. We have worked for marketing departments ranging from small start-up integrators to multinational corporations. Through those experiences, Bradford has developed writing styles to express concepts simply and effectively. Technical briefs can be a one-page application note, or they can be entire concepts almost being a white paper. The main difference being that a technical brief will include specific brand information to highlight the capabilities of those brands. In the case of an integrator or distributor, this process will highlight the skills of the integrator. It is a step between an advertorial and a white paper it is a useful tool in the process of positioning oneself as a subject matter expert.
Given the changes in the world, staffing has become a challenge. Often there is too much to do and not enough time in which to do it. Advisist is ready to lend a hand when needed; whether for two hours or two months. We can serve as a short-term labor enhancement, allowing you to accomplish more in less time.
We are here for you when there is too much to do and not enough time in which to do it. Advisist can serve as a short-term labor enhancement, allowing you to accomplish more in less time without the process of hiring new people for a brief time.
There are often instances where deadlines are looming, and more people are needed to get a task done. These occasions could be caused by the illness of a team member, a change in design, or any number of unforeseen circumstances. A solution to this challenge is the use of staff extension or staff augmentation. Hiring Advisist as a temporary addition to your staff provides the ability to achieve your goals as well as contain operating costs. Your company does not need to go through the time-consuming hiring process or the accounting task of tracking costs of individual independent contractors. Advisist works under your company’s direction, and within your standards and practices by providing our labor and knowledge.
Evaluating new and existing products can be a time-consuming process. Drawing on years of experience the Advisist Group can assist in this process and help increase your bandwidth. We move reviews from subjective to empirical as quickly as possible. Our experience as product managers for Pro AV manufacturers helps with these types of product evaluations.
The review of a product can be anything from looking at it as a general review or analyzing the suitability for its particular use. These processes while very much related are slightly different. The ability to tailor their review or evaluation to your needs allows us to provide the information you need. Reviewing a product is not simply opening the box and reading the specifications. It’s testing and using the product to make certain it is practical and functional.
There are many things these types of product reviews uncover, such as:
This type of documentation isn’t typically found in the spec sheet. Evaluations can deliver information in multiple ways – it can be a simple 200-word review, or it can be an entire unboxing and use video to highlight some of the successes and challenges of the product. Just as every product is different, we handle every evaluation as its own unique situation.
Media reviews that Advisist write may have a byline of the author, however, the business relationship between the companies may need to be disclosed. This approach is to follow Federal Trade Commission guidance. The reviews will be fair and honest, while being aware of the relationship between sponsors and media. Advisist does offer Advertorials as well as private Product Evaluations.