Day: October 21, 2020

Education & Training

Services

There is the expression that one can never be a prophet in their own land. Roughly translated that means one can tell coworkers how to do something it will be ignored, but if an outside person tells them, it will be retained. Staying up to date on the latest technologies is a challenge, and training staff is essential.  

Leave the training to our professional team at Advisist. We can help educate and share the knowledge through their experiences. Bradford’s experience as a trainer for Harman Professional, as well as his work with synergetic audio concepts or SynAudCon makes him an invaluable resource. A transfer of knowledge is a skill honed over many years. We offer custom trainings can be developed to meet specific needs and can cover any topic. 

These trainings can also be based on the systems that are being installed. One of the requirements that is often overlooked is training the final operator or end user of the system installed. As an independent party, we know how critical this step can be, and can review the project to determine what information needs to be conveyed for training purposes. Whether it’s your staff, or your clients, Advisist can tailor a training program to meet your needs.

Application Evaluation

Services

Products are designed to solve a particular challenge for customers. Quite often the product can do more than the original intent. A great example of this situation is Kutol Products’ most successful product – a wallpaper cleaner designed to safely remove soot. Its more successful use, and more well-known, is Play-Doh. (The Accidental Invention of Play-Doh – Smithsonian Magazine). Those unintended uses can be more successful than the original intent.

This evaluation process can begin with the manufacturer on the product side, or on the application side with the integrator, or anywhere in between. The evaluation is not just theoretical, it is based on real world experience. If needed the product in question will be tested by Advisist to verify the application objectives can be met successfully. Application objectives don’t just apply for the hardware involved, but also the software or user interface. The usability of the software is also evaluated. The proper software and interface can have huge implications as the iPod showed. The ability to store and play compressed audio files was not unique to Apple. The user experience, more importantly the ease of it, made the iPod a success. This same impact happens with equipment like digital signal processors and how the human machine interface (HMI) functions. A seamless software experience is as an important part of the experience for users, as is the technology used. The ability for the software interface to change the adoption process of equipment cannot be overstated. Advisist believes that some products can be considered for alternative uses. For example, people in corporate environments often think digital signage for uses outside of meeting rooms. Placing a digital signage player in a meeting space can allow for easily showing marketing content during a meeting. Triggering the content from a touch screen or control screen makes the process more reproducible.

These are just some examples of examining the use of products. Please reach out for more information.  

Advertorial

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A challenge many manufacturers or distributors face is telling customers about their products beyond the specification or cut sheet. One-way manufacturers can tackle this problem is with a compelling advertorial written for industry publications or catalogs. One often gains more product understanding from an advertorial as it provides elements far beyond spec or cut sheet descriptions.  

As products come to market with unique sales propositions (USPs), tailoring the message of the USP can become quite a challenge. It’s often not black and white to customers as to the solutions the product or service provides. An advertorial offers a lengthier message and positioning statement to highlight these solutions, takes a deeper look into a products characteristics, and offers a deeper knowledge.  

Advisist is skilled at outlining a system or customer challenge and how specific hardware or software products from a manufacturer can solve the problem. We outline use cases and applications where products excel, making the customer’s life easier.  

The goal of the advertoial needs to be defined upfront in order to outline the targeted audience reaction. The goal could be a call to action asking a potential customer to provide contact information to download additional information, submit a contact request form, or put them in touch with a dealer in their area. Whatever the goal, Advisist can create an advertorial that helps convert leads, build brand awareness, and promote products for your company. The examples below show advertorials written when Bradford, our founder, was working for Harman Professional. 

Example

Note: Bradford was employed by a company with strict non-disclosure rules from March 2018 through November 2020. He reduced his writing for that period of time at their request.